The most exciting pieces of content you read, remember and share aren’t blog, books and podcasts about some boring fact or truth.
They might contain facts or truths, but those are likely sandwiched between story. The story of someone who is becoming an expert – but isn’t one yet.
That’s a key to creating compelling content – making content of your journey to becoming an expert. No need to wait until you are one.
And the smart ones? They stay on that journey.
Stay Positive & Learning Is A Better Group Activity Anyway
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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