The network effect is more powerful than any ad in the right-hand column of Facebook.
It’s more powerful than a beautiful “contact us” page.
More powerful than a TV segment viewed by millions.
Look at any brand you admire and you’ll see a network effect at work.
Maybe small, maybe massive, but it’s there – a brand working to connect others who want to tell themselves a similar story.
Too many brands ignore the network effect.
Stay Positive & Don’t Be Too Many Brands
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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