It’s getting easier to write and design a creative opt-in subscription. It’s easier than ever before to target a specific market. Thanks to video sharing services, it’s now easy to get everyone “in” to watch a presentation.
What about the people you’re leaving out?
We already know target marketing is about prioritizing who you want to communicate with, but what about those at the bottom of the list, do we simply leave them out?
I don’t think it’s in our best interest to. Rather, it’s in our best interest to switch our hats, and once we’ve decided how to best appeal to the top of the list, decide how can we still – at minimum – satisfy the bottom of the list.
It could be as simple as writing and designing an opt-out portion of a pop up subscription. Or still sending a thank you note to all who made a purchase even though they might not match the target market. Or putting the video of the presentation on YouTube so anyone can watch and learn.
I like to support the mentality that marketers know how to prioritize, but that doesn’t mean we remember to give back to those who aren’t the target market.
If they interact with a brand we manage, we owe it to them (and ourselves, as marketers) to give back in some shape or form.
Stay Positive & Prioritizing Isn’t An Excuse To Leave People Out
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