Much of the time when pitching options the only rule of conduct you need is “Here’s option A… and here’s option B, which do you choose?”
No remarkable designer goes into a pitch with only one option. Doing so makes the audience feel obligated to find a reason to dislike it or pick on it or point out a miniscule detail they don’t care for.
Just showing option A is not a smart move.
Nor is showing five to 20 other options.
It’s called A/B testing, not A/B/C/D/E/F/G/H/I/J/K/L testing.
You can certainly develop a bracket system, but I would push on whether your ideas are great or if they are merely good, which is why there are so many to face-off.
Stay Positive & Just Think On This Next Time You Pitch Anything
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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