You can show someone the truth, but they’ll still believe the story they tell themselves.
No matter the possibility or the likelihood of a particular event occurring; no matter the amount of evidence you have to support the stance; no matter the gumption to show that your prediction is built on a foundation of reality–if it doesn’t align with a person’s story, they won’t believe it.
To persuade, you have to become part of another’s story.
Stay Positive & That’s The Best Part
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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