Tips From PR Professionals At Edelman (Chicago)

Don’t be afraid to stalk. (Find out who you can connect with in the agency you wish to join. Be where they are.)

Stay on trends. (This costs time and money, yea, but it’s always worth it.)

Schedule frequent events to be on. (Get used to always be focused, paying attention to detail, connecting, working, there is no off button.)

Learn fiction writing

Learn client speak

Organize everything and get it all done early. (Projects get reviewed constantly, you must always be prepared to divulge your plan and progress.)

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.