At the heart of any business and of any marketing is a promise.
There’s the transactional promise that’s often stated. This for that. $499 for the premium package.
Then, and ultimately more meaningful, there is the implicit promise. The unmeasurable and often emotional impact you’re creating.
The promise for one bar might be that you can enjoy a beer in a space that’s like having it at home.
The promise for Pinterest might be that you can discover more of what you already love.
What’s your explicit promise? What’s your implicit promise?
Stay Positive & There’s Always Something Beyond A Transaction
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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