One way to make your business a little more remarkable is to solve for your waste problem.
Not necessarily to eliminate it, although that would be a win in and of itself, but to repurpose it.
The trend of people caring what you do with your waste isn’t slowing down.
If anything, it has reached its tipping point and becoming the norm, the expectation, the ticket to entry (or survival) in any market.
In the video industry? What are you doing with all the scenes you’ve cut? Brewing industry? What are you doing with your bomber bottles?
For many, the question is less what can you make that’s new; it’s what can you make with the old?
Stay Positive & Repurpose, It’s Profitable And Just Plain Considerate
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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