“What’s your favorite beer?” can do wonders in selling beer from your cooler. More so than riffing from your latest product sell sheet.
“When did you last have a really solid sleep?” is an emotionally evocative question that makes it easier to connect with someone you’re working to sell a mattress to.
Basic questions get you basic answers.
Better questions pull on memories and associates to evoke emotion.
That’s the mark of a true salesperson, one who cares enough.
Stay Positive & Ask Better Questions
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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