People die standing still. Brands die standing still. Ideas die standing still.
Movement is essential, but movement with purpose is what I mean when I talk about being a shark in the marketing world: sharks die unless they keep moving forward. To move forward, there has to be purpose.
Think of it like practice. There’s practice, and then there’s perfect practice.
There’s movement, and then there’s movement with purpose.
While marketers and leaders and entrepreneurs are getting better at never standing still, there’s still a tendency to move reactively. A complaint gets filed, you rush to resolve it without thinking of the purpose. If your purpose is to grow, to focus on the best of the best clients, then maybe movement to resolve the complaint isn’t the right answer, maybe movement to wish them good luck in finding a brand they love is the right movement, cut your losses.
Movement with purpose requires us to ask the tough questions.
Why are we entering a new social platform?
Why are we creating unified and brand-labelled images?
Why are we catering to this individual?
Why are we choosing to pitch to this retail business now?
Stay Positive & What If Everything Works Out Today? Then What? Why?
Photo credit
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