Marketers like to make big predictions based off small tests.
- You flush out three different uses for a product and state there are 10 other uses for it.
- You land a spot in a major publication, then tell your boss you’ll have no problem meeting the expected quota this month.
- You find a handful of original pins to repin on Pinterest and then plan to repin 100 a month.
- You know an easy way to start a fire and advertise to invest in your way because there are a dozen hard ways.
If you’re going to make a big suggestion, flush it out.
Take the fire starting example: figure out those 12 ways to start a fire that are hard even if you won’t showcase them all. Not only does it add to your authentic voice because you know you’re telling the truth about there being a dozen ways, but it also gives you content to use down the line.
Consider the big predictions, but see them through before you talk about them.
Either you’ll garner more support as in the fire starting example or you’ll realize how flawed your prediction is as in the original repins (there really isn’t much originality on Pinterest).
Stay Positive & Think Big (But Act On It Before You Profess)
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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