Commodity goods will hang in for awhile, but they won’t thrive.
Not as much as the brands that find a network to tap into (or build) around the commodity, which, by extension, no longer makes it a commodity.
It’s only a matter of time before a competitor finds a way to connect their consumers to each other in a meaningful way.
Stay Positive & You Can Only Be In The Lead For So Long Sans Network
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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