When you begin ideating how to sell more product, you get a different story than if you ask, listen and care why anyone would buy the product in the first place.
Different intentions lead to different stories that lead to different outcomes.
Some short-lived, others more along the lines of in–it-for-the-long-run results.
Are you sure you’re telling the right story?
Stay Positive & Better Yet, Are You Asking The Right Questions?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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