It’s incredibly easy to churn out content.
All your ideas out in the ether in a matter of minutes.
Now what’s widening the gap between quality content producers and noise-makers is the time devoted to reviewing, proofing, double checking and confirming the content we make will actually resonate with the person we’re talking to.
We must be the editor, the proofer, the spot-checker and first-reviewer of the content we make.
But we need to view and act on it as a separate role from the content creation itself otherwise things get messy and missed, and we begin to lose the trust of those we’re trying to reach.
Stay Positive & Cross Your Ts
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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