Parenting is exhausting.
So is marketing.
Mainly because the premise for doing both successfully is the same: you’re there to take care of someone.
Here are a few thoughts to remember:
– Giving away swag isn’t about giving away swag; it’s about using swag to open a dialogue for you to ask someone how you can help them more.
– If you have a customer that you haven’t reached out to in the last month… are they really a customer? Are they being taken care of?
– If you talked more than listened with the last prospect you pitched, then it’s time to fix that for the next one.
It’s not only best practice to take care of a customer or client; it’s fulfilling, too.
Stay Positive & If Someone Asked Your Customer If You Cared About Them, What’s The Answer?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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