Impact originates from two spaces: acting and listening.
The average marketer focuses in on the small actions and thinks how to build them up. At minimum it requires tactical thinking. Think of grassroot actions and Facebook posts and direct mail receipts. This is the drip campaign. Little impact by little impact you’ll make a difference.
The smart marketer divides her attention on both the small playground and the large. This is about listening to the industry’s movement and the global economic impact your business may have. It’s how the businesses fits into the world of other businesses. This is strategy at its finest.
It’s easy to be captivated by the small picture, but it’s the big one that matters in the end.
Stay Positive & If You’re Not Paying Attention To The Globe, You’re Not Marketing
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