We’re often tricked into believing that we need to jump on every trend.
Why not? It’s there for the taking. There’s a way we can spin our brand to fit it, so why not?
But what glitters is not always gold. It comes down to your business’s core values.
It might be trendy to put a face to a company and encourage the behavior of a pressworthy CEO, but if you’re seeking to create impact from within, perhaps the spotlight needs to shine on the real all-stars.
It might be trendy to cut the sugar and be honest about your beverage, but if you’re wanting to win with a millennial consumer, you have to ignore the trend and add more caffeine.
Trends are there for the reaping, but that doesn’t mean you needn’t be selective. Quite the opposite. Every trend you jump on that doesn’t align with core values muddies brand recognition and affinity.
“I thought you were this, but now you’re that,” the consumer thinks.
“I thought you said you believed in X and now it looks like you believe in Y,” the shopper questions.
Trends can quickly become a recipe for failure. Like any business decision, trends must be scrutinized against the company’s core values.
Stay Positive & Stick To Your Core
Photo credit
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