We’re rationalizing entrepreneurs and humans. When we see an organization become so successful or watch a business fall, we want to know why. We’ll collect variables and choose a hypothesis and eventually become stumped because business isn’t as scientific as we think: We can’t often pinpoint a controlled variable because there are too many variables in constant play.
Needless to say, some are in the thought that business is strictly humanitarian; that because a single scientific method cannot be seen through, that a business’s success or failure is then best based on gut, instinct, feelings, emotion, hunches and human interactions and reactions.
I’m not one to buy into either side of the spectrum, rather, I focus on quasi-experimentation: experimental design without a controlled variable. In doing so, you can still discover patterns and leverage them. You can still notice trends and capitalize on them. You learn to combine science and emotion for actionable results.
Ever want to know how a business succeeds? They follow a very extreme, mind-numbing, difficult-to-replicate, time-consuming and strenuous process…
They try something and see if it works.
Stay Positive & The Key Is The Second Half
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