Reader By Demographic

Newsroom T.I.V

I’ve mentioned that every newsroom I’ve been in has a poster of a person who is their average reader. On the poster is the demographic of the person. “37-years-old, Sways Republican, has three kids, loves gardening.”

Writers will even remind each other to “write to Lisa” or “Chad,” or “Josephina.”

It’s a good start. But I have to agree with Seth Godin, that there are more important questions to be asking like,

  • What do they believe? (What’s their worldview?)
  • Who do they trust?
  • What are they afraid of and who do they love?
  • What are they seeking?
  • Who are their friends?
  • What do they talk about?

Bonus questions:

  • What legacy do they want to leave?
  • All views change over time, how will theirs?
  • Will you follow those changes?

 

Stay Positive & All In A Day’s Every Day’s Work

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Garth Beyer
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