Newsroom

I’ve mentioned that every newsroom I’ve been in has a poster of a person who is their average reader. On the poster is the demographic of the person. “37-years-old, Sways Republican, has three kids, loves gardening.”

Writers will even remind each other to “write to Lisa” or “Chad,” or “Josephina.”

It’s a good start. But I have to agree with Seth Godin, that there are more important questions to be asking like,

• What do they believe? (What’s their worldview?)
• Who do they trust?
• What are they afraid of and who do they love?
• What are they seeking?
• Who are their friends?
• What do they talk about?

Bonus questions:

• What legacy do they want to leave?
• All views change over time, how will theirs?
• Will you follow those changes?

 

Stay Positive & All In A Day’s Every Day’s Work

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