What’s Your Competitive Advantage?

What’s Your Competitive Advantage?

You only need one. Certainly have more, but you only need one to highlight otherwise it seems you’re in the business more to compete than to truly give to a specific market segment.

  • environmentally friendly
  • long-term care
  • faster
  • sincerest customer service

Call it a superpower, call it your brand image, call it your competitive advantage. Give it whatever name you want, but have it. Own it. Show it. Without a competitive advantage, what are you trying to accomplish? How will you stand out?

 

Stay Positive & The Market Favors The Special