What’s Your Competitive Advantage?

What’s Your Competitive Advantage?

You only need one. Certainly have more, but you only need one to highlight otherwise it seems you’re in the business more to compete than to truly give to a specific market segment.

  • environmentally friendly
  • long-term care
  • faster
  • sincerest customer service

Call it a superpower, call it your brand image, call it your competitive advantage. Give it whatever name you want, but have it. Own it. Show it. Without a competitive advantage, what are you trying to accomplish? How will you stand out?

 

Stay Positive & The Market Favors The Special

Being A Leader Is Fricken Hard

Allow me to be personal, blatant and a bit motivational.

If there’s one thing I work the most hard at, it’s being a leader. I subject myself to more trials and obstacles than many others my age because I have a dream of being a real leader. I start by biting off more than I can chew. I continue by making promises that keep me busy day in and day out. I manage all this by believing that I don’t have a choice but to manage it all. Today I’ve experienced the famous quote that you will likely recall from Spider-Man,

“With great power comes great responsibility.”

My superpower is leadership and with it comes a lot of responsibility. The beautiful thing about leadership is that 90 percent of the responsibility is pleasurable. (Part of me would argue this same ratio goes for any superpower. It’s what makes it super!) Most leaders enjoy stress, take pleasure in daily deadlines and play with the difficulty of leading 10, 50, 10,000 people. Leadership is fun, but there are times – like Peter Parker – I wish it wasn’t my superpower. When I’m coughing, aching and chasing my running nose all day, I don’t want to be a leader. When I miss the friends closest to me, I wish I could drop everything and go see them immediately.

There is, however, one thing that helps counter this sorrow. When someone thanks me for my leadership commitment, when someone reminds me that the group won’t function as well without me, that, like Peter Parker, people need me, well, the unfortunate 10 percent of the superpower disappears. Sick and weary, I lead a group today because someone reminded me my leadership was needed, that it did not go unnoticed. Without that someone, I would have let the group down.

So I’ve got a task for you. Go remind someone that their superpower is needed, that it doesn’t go unnoticed. There are people all around us who make sacrifices because their great power makes them responsible to do so. There are people who need the recognition. Let’s work on bringing the superhero out in everyone.

1 person, 1 message, 1 compliment or reminder of their superpower

Everyone’s got a superpower. Your compliment might just remind someone of what theirs is.

Stay Positive & Perhaps You’ll Rediscover Yours Along The Way Too