Month: October 2012

Tips On Journalism And PR By Kim Kaiser

Garth Beyer

Straight forward, her biggest suggestion was to get internships.

If this is the first post you’ve read of mine, you’ll quickly notice how often I remind everyone that nothing compares with first-hand experience when it comes to PR and journalism.

During those internships, don’t go in a suit, unless it’s armour because Kim mentioned multiple times that “You have to have tough skin.”

If you want to keep that internship, you better learn that Fact Checking isn’t just in the political realm.

To help understand b2b and consumer business: b2b you are connected all the time, it’s focused, one-on-one. Consumer to consumer has much more variety.

In your writing, it’s okay to repeat topics. There will always be new people coming in to read it for the first time and any veterans could likely use the reminder.

My personal favorite of the night: If you don’t give feedback, you wont be viewed as talented. Who ever criticizes your work, criticize their work as well.

Kim Kaiser is a business-to-business editor based in Milwaukee, Wis., She is the managing editor of Farm Equipment magazine and associate editor of Rural Lifestyle Dealer magazine, both published by Lessiter Publications. She has been working in business-to-business publishing for seven years. Prior to joining Lessiter Publications, Kim worked as a freelance writer and editor for various publications and digital properties.

Building Hearts, Success, And Your Life

Garth Beyer

The size of your heart is measured by the number of times it’s been broken and pieced back together, making it bigger, stronger, more capable of handling hardship.

Same goes for any type of power or success in life.

The level of it is based on the several times you have failed, lost, made a mistake, was wrong, didn’t finish, got beaten, been crushed, or got broken

and still got back up to do it again, inevitably better this time.

 

Stay Positive & Every Time You Pick Up Pieces, You Pick Up More Than What Were Broken

Garth E. Beyer

I Don’t Believe In Luck

Garth Beyer

I don’t believe in being lucky. You attract everything positive into your life. “Luck” follows those who work for it. When you get it, it feels like you’re lucky, but you’re actually not.

Most people  just don’t know how to pat themselves on their back for the effort they put in, so they call it luck.

If you want other people to think your amazing, you first have to think your amazing.

 

Stay Positive & Pat Yourself On The Back (I hear doing that brings good luck … )

Garth E. Beyer

“It’s Too Hard To Learn”

Garth Beyer

In school you learn through memorization. In life you learn through experience.

In both though, life and school, everyone finds themselves muttering from time to time that “it’s just too hard to learn,” and so you don’t pursue it.

Everyone – even myself, who is advocating something important here – forgets that learning is about making mistakes, being wrong, asking stupid questions, and getting a “D”.

There is only one exception to this rule: when you say “it’s too hard to learn,” you are wrong and you learn nothing from it.

 

Let’s grow, learn, and progress in life together and someday we can laugh at the irony of being such a success from so many failures.

 

Stay Positive & Cheers To Those Who Will Go Straight For Attempting The Impossible

Garth E. Beyer

The Unfair Advantage Of Those In PR

Garth Beyer

If you’re going into PR, you better already know that it’s nearly all about connections. Knowing people who know people. That’s how you will land your first job, your second, and third. That’s how you will learn about your clients, your employer, your co-workers, your friends, and your enemies.

If you really want to move up the ladder, it’s done by getting a lift from the helping hand of others. Those who think people have an unfair advantage by knowing people would call this way of helping those whom you know, climbing people. They are ashamed that anyone would do such a thing. To them, though you may be up, they look down upon you. They see it as the only way you can go up in the corporate world is to get on the shoulders of a person taller than you. It’s unfair to them that they work hard while you keep climbing people because you know more of them.

I’ve heard people complain that the only reason a person got a job is because they knew someone, the only reason they got accepted was because they were friends with an insider, the only reason they landed the contract was because a family member is the head of the contracting department; the list is endless.

Do these people have an unfair advantage though?

Not at all.

It’s fair, because they (or you) could have connected with the same people. They (and you) could also have connected with different people and have gotten even higher.

The only matter of fairness is that it’s unfair people aren’t trained in this at an early stage. Everyone can connect with someone if they really want to, it’s what defines us as humans. Let’s quit saying how unfair it is that someone one-ups you because they know someone who knows someone.

Knowing people is life. Get one.

Abercrombie PR Stunt Idea

Garth Beyer

First thought of Abercrombie: Gag.

Certainly not because the models fail to be divinely sexy. They are. It’s the overpowering aroma, the WWII hazard gas that is ventilated to flow through the entire store and out to those just walking past it.

For a PR stunt, why not simultaneously offer free gas masks to buyers on the same day you hold a huge blow out sale.

The metaphorical, literal, and imaginative genius to this idea would be a PR stunt worth writing about.

Just a suggestion of mine. I’d be happy to write about it if it were to happen. (thegarthbox@gmail.com)

Announcement: Getting It Out There

Garth Beyer

November 6th is going to be a big day. Not only because it will be my birthday, but because I will be releasing something special. Free of course.

I will also be giving the chance for you all to get rewards such as me being your child’s penpal, adopting one of your artistic creations into my my surprise, a chance to hire a journalist for less than the normal professional rate (that journalist being me), and my personal favorite: a certificate to my soul.

Lastly, I am still looking for housing accommodations for my trip to NYC over the holidays. I can be out of your hair each day off making a ruckus, or I can be just as happy celebrating a day with you in whatever way that may be. If you are willing or know anyone that is willing to house a fun person trying to make something remarkable in the world, email me at thegarthbox@gmail.com