Rationale goes, once they know what you know, they’ll decide what you decide, choose what you would choose, buy what you would buy.
But that’s not how it works, as any solid marketer knows.
Quite the opposite actually.
One you know what they know, the story they are telling themselves, the value they see you’re offering, then you can help give them what they’ve already chosen.
More listening. Less telling.
More story. Less statements.
Stay Positive & Market On
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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