Why Try To Get Out Of Your Box, When You Can Use What's In It?
The quickest way to disconnect with a customer (online or off) is to assume they don’t care. Consider the man who knows exactly what he wants when he enters a liquor store. Does that mean you let him do his thing? That he doesn’t care about being asked if it’s his first time there, if […]
The project you’re working on? You couldn’t do it without others (i.e., mentors, friends, customers, family, competition). While you likely need more information to create a more remarkable project or business, don’t be too quick to think it’s information gathered from a book or by doing more. What you’re missing is the information about your […]
You can put yourself out there more often. After all, obscurity is your worst enemy. You can invest time in learning more often. After all, doing the reading is what it takes to be seen as an expert. You can connect to more people more often. After all, it’s the connections that make both the […]
The old school way of thinking is to create something and work to convince people they need it. Find the solution first, then look for the problem. Much more the norm now is to look for the problem and then create a solution for it. Yet, so often that solution only benefits those who buy […]
A Facebook for business webcast I watched talked about the upcoming holidays. The big takeaway? Posting (uh hum, and promoting) more frequently is the sure-fire way to get more conversions. Yes, frequency matters, but it’s nothing without value, impact and care. You can post a photo of a vacuum every day, but until you show […]
Great marketing comes from listening, analyzing and doing. A business owner can riff about competitors and preach all the facts of her product… But should she? If a customer arrives in your store, do you yell about what makes you great or do you ask the customer to tell you more about why he is […]
The infamous expression of six degrees of separation means that to get to who you want, you’re six or less steps/meetups/emails away from making the connection. That was the case in 1929 when the theory was announced… That’s simply not the case anymore. Stay Positive & Ask, And You Shall Receive Photo credit
