Why Try To Get Out Of Your Box, When You Can Use What's In It?
Brand recognition requires you to make decisions on purpose.
A story that resonates is a story that is told on purpose.
A strategy that strikes the right chord is designed that way on purpose.
Rarely does anything above happen by accident.
Stay Positive & Are You Doing What You’re Doing On Purpose?
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Regularly checking up on your task when you’re shifting from this to that is beneficial to your mental clarity, focus and passion.
We inherently feel bad when performing one task when we know we should be working on another, more important one.
While this is usually the case (think of being on Facebook when you ought to be writing that news release), it’s worth acknowledging when you’ve upgraded your task.
Consider one who forgoes writing a blog post to help someone write copy for their own project. It feels good.
I recall when I was the manager of a magazine and didn’t get a spit of my own work complete during work time. I was always jumping from department to department, writer to writer to help them create remarkable work.
To me, anytime I’m performing a task, it’s worth asking: Is this the most important work I should be doing? If not, is it at least helping someone else create important work?
The answer needs to be yes to one of them.
Stay Positive & If It’s Not, Change The Task
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It’s a real thing. People can see the lens in which you view your world.
When you see each opportunity and obstacle in front of you as a means to your greater end, other people notice.
When you remain positive through an experience, spotlighting the lesson to learn and not the setback, people recognize it.
While the opinions of others (especially the naysayers) shouldn’t deter you from following your heart, I find it beneficial to ask questions like:
If I were on the outside looking in, would I see that determination in my eyes?
If I were that 10-year-old boy watching me work, would I be inspired?
Am I charting my path in a way that would allow the next person to follow my footsteps and build off what I’ve created or, better yet, push me to be better?
There’s always someone watching. Do you know what they see?
Stay Positive & Let Objectivity Drive You Further
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Often times the most remarkable of businesses are tight on money. It works to their advantage because they can’t buy their way out of problems, and they’re better because of it.
If you find yourself in a position of grand profit, consider using it to make the experience with your business more remarkable instead of less problematic. They’re not always the same.
Stay Positive & Big Ideas Often Don’t Cost A lot Of Money
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I reviewed a resume yesterday that listed a skill of “upselling.”
To me, that’s marketing to increase sales in the moment, today, right now.
What about tomorrow?
The alternative is to market for growth by delighting customers, giving them a story they want to share and by caring more that the customer comes back or invites a friend to join her tomorrow.
Brands who focus on how to sell another are losing out to those who are addressing how to make a difference.
A difference often starts with a promise. What promise are you making?
Stay Positive & Market For Growth
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Some markets are interesting in that those who were once competitors are now friends .
Consider the cereal market. The entire industry is struggling.
While before it used to be one cereal against another cereal, now it’s every cereal against the latest assortment of competitors: shake supplements, granola bars, and other on-the-go snacks.
It’s worth addressing in any brand strategy, not only who are the current competitors, but who may be future competitors? What might turn your most-feared competitors into your friends? What would have to happen to the market for it to turn into a group fight?
To make a successful business, you can’t just focus on your current competitors, you must have an understanding of the whole industry and where it could g0 and why.
Of course, there are no right answers, but answering right isn’t the point.
Insight, care and the drive to see something last is.
Stay Positive & Will Your Business Last?
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Be it customer support, your marketing strategy, pitch or social communication, you’re either pushing or pulling.
Your pushing your ideas, your product, your facts in order to persuade the end user to do what you want them to do.
Or…or you’re pulling at the heartstrings, the universal themes, the real desire of what the end user wants.
Good work often goes to waste when we ignore what the other person, group or customer really wants and, instead, attempt to convince the them that they want what you want for them.
The only person who knows what’s best for them, is them. Are you listening?
Stay Positive & What Do They Really Want?
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