Coming To Terms

Garth Beyer

We all know what we need to do at any given time, during the rough patches and the smooth. No number of people we ask “what should I do” is going to help.

It’s the doing part that causes us to stop, makes us question what we are actually supposed to do, and search for the easy way out.

The thing about the doing is that it’s what you have to do. Not anyone else. You can question people what you should do all you want, but you can’t ask someone to do something only you can do.

The quicker you come to terms with it, the quicker you quit ignoring the action you need to take, the quicker you get in the habit of just doing what you need to do right away, the greater the acceleration of the quality of life you will have.

 

Stay Positive & The Only Direction Is Forward

Garth E. Beyer

 

W. Clement Stone, who built a hundred million dollar  insurance company empire, would make all his employees recite the phrase, “Do it now!” over and over at the start of each workday. W. Clement himself would repeat it fifty times each morning when he would wake up and fifty times before he would go to sleep. Go with Nike or go with Stone, whatever it is, Just Do It and Just Do It Now.

There Is Always A Guarantee

Garth Beyer

People get nudges, hunches and feelings in their stomach that they are 100% right about something, without a doubt, it’s guaranteed.

That impulse, that intuitive response is what every PR Specialist must produce for every client. Whether it is a small guarantee of reaching a specific person in the audience you are reaching out to or as big of a guarantee as increasing profits by 67% within the first week and a half of implementing the new customer relations strategy you created.

There is no trust between you and your client without a guarantee. For a PR Specialist, that connection must be there because the success rate of your “guarantee’s” is what defines your credibility.

Making a guarantee is an act of colossal responsibility, and with this responsibility lies a power which is often abused. That power being the construction of a guarantee of outcomes in sectors of the strategy which you have no control or influence over.

To make a successful connection between you and your client (financially speaking as well), you must work to discover the largest guarantee you can make.

To make a successful PR Specialist, you must do this with every client and know that crossing the line even once can set you back further than where you began.

While you may believe that you will simply provide small, simple guarantees, you need to accept the fact that your credibility, your status, your repertoire is only as substantial as the guarantees you make and live up to.

Are You Encouraging Or Discouraging?

Garth Beyer

Right now, you are doing one or the other. 20 minutes from now, you will be doing one or the other. Five years from now, you will be doing one or the other.

There is no middle ground, there is no hideout or escape from it.

It is very simple; if you are not using your highest potential, if you are not trying your hardest, then you are discouraging others. When people look at you, they may judge you and stereotype you, but at the same time, they are either encouraged by you or discouraged.

“Either they draw inspiration and want to do likewise or they draw discouragement because they see us not doing the most with our ability that we can be doing with that ability” – Zig Ziglar

If you’re not discouraging, then your encouraging. Simple as that.

 

Stay Positive & If You Can, They Can

Garth E. Beyer

A PR’s Ethical Respect

Garth Beyer

An underlying principle to the work of a PR Specialist is similar to an old adage about love.

“If you don’t love yourself, how can you love anyone else?”

In this saying, the word “love” is interchangeable with any other word that enforces some form of positivity, amiability or professionalism. Working with PR, the most fitting word to exchange it with is “respect”.

It now reads,

“If you don’t respect yourself, how can you respect anyone else?”

Even a better question: How do you plan to be a successful PR Specialist when respect is simply a cousin of fairness, and fairness is a code of ethics that only authentic PR Specialists and Firms use.

What makes or breaks connections in business and in life can be pinned down to ethics, whether it be fairness, accuracy, honesty, or in this specific case, respect. Respect for oneself as well as mutual respect with a client is what stabilizes the connection.

While the bridge you build with another may not lead to a success, it is better to have a bridge maintained by respect than no bridge at all.

Busy? Get Excited

Garth Beyer

You’re busy. I’m busy. Other readers are busy. Your neighbor is busy. So is your boss, your parents, your friends, your co-workers, and the customer service agents you try to reach when one bad thing happens after the other.

(after all, haste makes waste)

I’m surprised you have time to read this, but I will be even more surprised if you take action after reading.

Clearly, everyone is busy. The world is filled with busy people. But don’t you think it’s odd that I don’t say that they are energetic people, or excited people, or people on their venture for success? Nope. Just busy, with “busy” feeling dull, tasteless and a lot like a job you hate.

Becoming a success isn’t about being busy, staying busy, or having been busy. When you ask a successful person what they did, what they are doing, or what they will do, they are ecstatic to share it with you. Every bit of their story, their plans, their to-do’s are drenched in excitement.

(get excited in a haste, it’s the only action that doesn’t make waste)

I see a trend in successful people; they maintain the quality of a child who is always excited and applies it to their schedule. Are they busy? They have a lot to do, but the excitement counters the daft emotions that cling to the idea of being “busy”.

Don’t be busy, be excited. And be excited more often than you are busy.

 

Stay Positive & Titillated (yea, it’s a word)

Garth E. Beyer

PR: Knowing Your Audience

PR: Knowing Your Audience

Garth Beyer

Many PR firms either get lucky or just get by when their strategy for knowing the audience is to judge and make assumptions.

According to a survey conducted by Jericho Communications, the typical American Fortune 1000 CEO is more likely to have watched The Simpsons than to have watched all three presidential debates.

Now, PR may be in control of social media, but PR still involves meeting the target audience, becoming one of them in the real world (not just online). You must know where they (your audience) goes, where they eat, what they read, watch and listen to. A great PR Specialist assimilates herself into the audience at the same time as keeping an eye out on social media trends before initiating a PR strategy.

Familiarizing yourself with the lifestyle of your target audience allows you to pitch stories directly to them, create the publications that they will read, and direct the appearance of your product so it faces them in an unobtrusive way. It does well to note that there still must be your own passion that is put into the publication. Since you are placing your pitch in between a stream of feed that the target audience is more familiar with than the last presidential debate, how passionately you present your pitch matters considerably.

Unable to create that publication? Send a press release to the newspapers, the magazines, radio stations or TV stations that you know your audience views. Does breaking news involve your product? Your topic? Get those press releases out. As you know, PR isn’t about putting your product or a story in front of everyone’s faces, over and over and over. That’s called advertising. PR is special, it’s separate from advertising although it uses it. It’s about strategizing the perfect moment to turn a presentation public.

Syncing your pitch to your audience is just as important as getting in sync with the perfect moment. What puts the “specialist” after PR is the ability to combine the two.

Assimilate, Syndicate, and Presentate