I’ve mentioned that every newsroom I’ve been in has a poster of a person who is their average reader. On the poster is the demographic of the person. “37-years-old, Sways Republican, has three kids, loves gardening.”
Writers will even remind each other to “write to Lisa” or “Chad,” or “Josephina.”
It’s a good start. But I have to agree with Seth Godin, that there are more important questions to be asking like,
- What do they believe? (What’s their worldview?)
- Who do they trust?
- What are they afraid of and who do they love?
- What are they seeking?
- Who are their friends?
- What do they talk about?
Bonus questions:
- What legacy do they want to leave?
- All views change over time, how will theirs?
- Will you follow those changes?
Stay Positive & All In A Day’s Every Day’s Work
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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