Business

Where You Start

Garth Beyer

What can you make from this chart?

Where you start

There are businesses, writers, artists that start when they still haven’t perfected their craft. They create crap art and develop sketchy business models. They write well but make countless grammatical and mechanical errors. But according to this chart, there’s no correlation of where you start in terms of a perfect craft to how successful you are down the line.

What about those who are perfect at their art when they start. What about those writers who practice in the shadows and refuse to come out until their novel is perfect? How about those businessmen and women who study model after model before they develop their “perfect” model. Is there any guarantee of success for them down the line? Nope.

Where you start doesn’t matter much down the line.* What matters is that you start.

 

Stay Positive & Go Start

*If you’re looking for a short-term investment or if you’re looking for a place to perfect your practice before you truly launch yourself, where you start matters very much.

 

 

 

A Riff And Reward For Reading (Self-Promotion On Twitter)

Garth Beyer

I use Twitter to interact with people and it peeves me when people use it to spam. I can deal with the links and self-promotion in my feed. What I can’t stand is when I get a direct message that is so obviously programmed. There’s a picture of a person, but the message is robotic. The latest is from Alex Mathers who is exceptionally smart and produces really sweet content, but his promotional methods are…questionable.

So impersonal

Occurrences like this remind me of my post about Pandora advertising its alarm option even after I had set the alarm up.

If you’re going to promote, then quit promoting once your customer does or buys what you’re promoting. Think of the last thing you sold to someone. Once the exchange was made, you didn’t keep telling them that they should buy what is now in their hands. Right?

Anyway, to thank you for reading this rant, I’ve taken the common questions asked by working creatives that Alex answered on his blog and have answered them in my way here.

1. How do I find my first clients if no one knows me?

Try making a better product or service first. If that doesn’t work, then you need to create something different. Skip all this hassle by figuring out what people in a tribe want before you establish a product or service.

Getting clients isn’t hard. Creating something people want is.

2. Should my style appeal to what is in demand or be about what I enjoy?

You know the answer to this. Both.

3. How do I earn more?

Easy things aren’t scarce. Hard things are scarce. Scarce things have value. By doing something hard, you’re creating something of value. The more value, the more you can earn.

4. How do I know what to charge for my creative work?

Charge what you would pay for it. It’s damn difficult to sell something for $1,000 if you don’t believe it’s worth that much.

5. How do I move from full-time employment to going freelance?

Slowly. But that doesn’t mean you don’t need to work your ass off for it. Wake up earlier. Go to sleep later. Cut the little things out of your life until you make the transition.

6. How can I sell more of my stuff without being too pushy and ‘salesy’?

Read one book on sales. That’s all you need. They all say the same thing. After you read it, go take a job in sales. I did for a month and practiced what I read in the book. The only reason you don’t know how is because you’re not forcing yourself to figure it out.

7. I don’t have any time to spend on my creative career. What do I do?

Quit lying to yourself. We all have 24 hours in the day.

8. How do I network with people if I’m introverted?

 Watch this

9. Do I need to understand the basics of running a business to succeed?

Do athletes need to understand the basics of their sport in order to perform at the Olympics? That’s where you want to go, right? To the top?

10. How long do I need to spend working to become an expert at my craft?

If you simply won’t move forward without knowing, they say 10,000 hours. How long isn’t important though. What matters is how well you work to become an expert, not how many hours.

11. How do I balance my job, social life and creating in my spare time?

Understand that you’re on a teeter-totter and you’re on it with someone who weighs a bit more than you. No one consistently balances. Prepare for the constant give and take. It’s what makes it worth it.

12. Why can’t I get motivated about what I do?

You’re afraid of something. Figure out what it is and proceed to dance with it. (Also search “fear” on my website, I write a lot about it.)

13. How do I freelance without getting lonely?

By creating something that makes people feel less lonely.

14. I never get any jobs through social media. What am I doing wrong?

You need to use social media to make connections and meet people. It’s when you meet people that you get offered a job. More people get jobs from people, not tweets; they get them in person, not online.

15. How do I get more likes on Facebook?

First ask yourself if that’s where most of your revenue is coming from. If it’s not, then spend more time where the revenue is coming from, likes will follow from that.

If you do get most of your revenue from likes on Facebook and want more likes, then offer more on Facebook, showcase people who use your product or service by giving shout outs or uploading photos (people love sharing photos that they are in) and be entertaining. Most Facebookers go on to escape the real world. Ask yourself what you have to offer.

16. I have disrespectful, crappy clients. What do I do to change this?

Fire them.

17. I lack the confidence to share my creations with the world. How can I increase belief in my work?

There’s no solution to this. Don’t listen to people who say there is a solution, all they are setting you up for is an uphill battle. What you can do is start by not caring who believes in your work – so long as you do. Build it and they will come.

18. How do I get more traffic to my blog?

Ads work. More content works. Multimedia helps. Getting content published elsewhere will guide others to your blog. The two best steps you can take, though, is to connect with more people outside your blog and to wait (but don’t stand still, that’s not what I mean by waiting. People die standing still).

19. Is it better to be a jack of all trades, or a master at one?

People will ask you what you are an expert at or what your superpower is. Have one. Then know a little about everything else. Enough so you can make friends with people who are experts in all those other things. Now you’ve built a team. Now no one will ask what you’re good at. They will see you as a leader.

20. What is your single biggest tip for succeeding as a solo creative?

Know what success means to you.

21. How do I develop a unique style?

It’s a pain, but writing as much as possible helps. And try caring just a little bit less on whether people approve of your unique style. I laugh when someone calls someone else weird. They make it sound like it’s a rare thing. We are all weird.

22. Do I need a university degree to succeed in this game?

Not exactly in this game. But, in the game of life, it helps a ton.

23. There is so much competition out there. How do I stand out?

You don’t need a million followers to make a million dollars.

24. Why does no one follow me on social media?

Well, I would follow you if I’ve heard about you and like you. If this is the same for others, then either they haven’t heard about you or don’t like you.

 

Stay Positive & Follow Me @thegarthbox (but don’t expect spam messages)

How Far Can You Bend

Garth Beyer

There’s one guarantee about what you plan for, be it your PR strategy, product idea, design service or life in general: It won’t happen the way you planned.

Planning is essential, what’s more so, though, is flexibility. It’s no surprise the businesses that make the most profit also offer the most discounts, provide the most leeway on expectations and kick ass at customer service.

Flexibility is the foundation to a successful business. Why? Because at some point, you’re going to have to change the way you do things. Better to have the space to bend than to remain dormant, only to be forgotten.

It’s those who think of “what could have been” that never spent time incorporating flexibility into their business.

 

Stay Positive & What Doesn’t Bend, Breaks

Be The A-Player They Want To Hire

Garth Beyer

Hiring A-Players is much more difficult to do in a rough economy. Simple fact of the matter is that with a flipped economy, there aren’t more A-Player resumes, there’s a massive flux of C-Player resumes. (Find a longer explanation here.)

This framing doesn’t put the problem on your shoulders, it puts it on the business’s shoulders. I don’t like that. It’s not fair. Businesses shouldn’t be looking for the A-Player to higher. They should be deciding between this A-Player and that A-Player. It’s not them, it’s you (and yes, it’s me too).

In light of this, here are four steps you can take daily to become that A-Player.

1) Connect with someone every day. It can be something as little as sending a Tweet at someone or friending someone on FB who you haven’t seen in a while. Or something larger: coffee with a CEO, scheduling a tour of an agency to talk with employees or asking someone to be your mentor. As Brené Brown has said, “Connection is why we’re here. It’s what gives purpose and meaning to our lives.”

2) Blog. I can’t stress this enough. You don’t need to do it daily, although it’s likely better if you do. (It took me a year to acquire the daily habit.) If a blog is too big of a start, try journaling for five minutes. Advised by the best.

3) Know that blog or journal you started? Notice what’s happening around you and write about it. Are you a musician? Keep an ear and an eye out for what stands out most about other musicians whether it’s their actual melody or their marketing strategy. Share what you find interesting. The thing about being human is that if you find something interesting, their’s surely someone else who agrees. No matter how different it may be.

4) Be human. Seriously.

 

Stay Positive & Four Things, Is That Too Much?

 

This Is My Story

Garth Beyer

If you’re reading this post to read about my story, sorry to disappoint you, you won’t exactly find it spelled out for you.

Actually, you won’t find anyones story by reading a pamphlet, viewing a page or reading a blog post titled “our story.” At least, not the whole story. Only half.

Johnny, founder of Johnny Cupcakes has a phenomenal story presented through Q&A, well worth the read. Yet, his story about dropping out of college to create Johnny Cupcakes is just half of the story. The other half is what you tell yourself his story is. So it goes with businesses and brands, if enough people tell themselves the same other half of the story, that’s when you have a successful brand or business.

It just so happens, for Johnny, enough people tell themselves the story that if they wear his shirts and get asked about them, they might feel as if they, not just Johnny, are inspired to chase their dreams.

That’s what branding and stories are all about isn’t it. It’s about how you make people feel.

 

Stay Positive & Life Is Good

Don’t Be The Best

Garth Beyer

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The problem with Ivy league schools or the problem with any Grade A school is the same problem as top, Grade A businesses. When you go into them, naturally you want to excel, to be the best, to have others in the school or business look up to you.

The problem with enrolling in an Ivy league school or any Grade A school is that once you’re in, it’s damn difficult to be the leader of the school, the smartest, the best or even part of the top ten percent of students. In an environment where genius is the norm, there’s seldom ways to get past that.

Do you see the complexity behind this? Let’s look at it from the business angle.

Perhaps someone knocks at your door right now and tells you that you are to start working with Apple’s design team tomorrow morning. You might be an extremely talented designer, but when you meet the team tomorrow, everyone will be extremely talented. You will all be gray. (Well, according to Ive, you will all be colorful. Alas, still the same.)

There’s a misperception between the school/business relationship I’m presenting.

Let me suggest you reject the Ivy league school and not work for Apple’s design team. Don’t be the best. Create the best.

Harvard doesn’t need you. Nor does Apple’s design team. But, Drexel University does. But, that Startup in town does. But, students at Purdue do. Microsoft does (ha).

It’s irrational and much less satisfying to be a big fish in a pond of equally big fish. What matters – and you might not realize this yet, but you will – is that to feel the happiness we all habitually seek in life we must make small fish into big fish, small ponds into big ponds.

Holding hands is great. I’ll kumbaya any night of the week. But extending my hand out to pull someone up – I’ll do that any hour of any day, all hours of every day.

There’s an ol’ saying: the only time you should look down at someone is if you’re reaching out to help them up.

Perhaps that was meant to be a motivator, a goal, a call to action.

 

Stay Positive & Are You There To Answer(?)

Photo credit and HT to Jesse Jackson for the saying

No Matter Where You Are

Garth Beyer

You can be in the same market as other businesses, but you still need to differentiate yourself.

There are a lot of excuses not to: too busy, will wind up too far from the target market, tactics might go unnoticed.

Excuses, though, don’t lead to success. Let alone successful differentiation.

That’s why I’m writing this on my phone. That’s why some stores stay open and some closed on Christmas. That’s why you can look at your favorite business and say what makes them different.  

Being different is never safe. And that risk is what will get you noticed.

Stay Positive & What Will They Say About You?
Garth E. Beyer