Feedback

Take The Time To Provide Feedback

Take The Time To Provide Feedback

Garth Beyer

You're Doing It Wrong (Feedback)

Feedback is one of the many practical, but often difficult practices of a leader, manager or the alike. It’s often ignored because it’s an uncomfortable practice to criticize someone’s work meaningfully; to provide legitimate advice that doesn’t pain the emotions of the one being critiqued.

To sit down with a person and carefully show them all that they’ve done wrong is not something anyone – whether  they are in a leadership role or not – looks forward to, which is why so many resort to sending an email instead. I plead you refrain from that method.

Providing in-person feedback is vitally important for the future success of those needing the critique. Not only do you both work through being uncomfortably vulnerable and leave having learned from mistakes, there’s also a behind-the-conscious interpretation of feedback on the receiver’s end.

By receiving feedback, they know they can keep improving, that you believe there’s more to them than what they’re showing, and it gives them something to strive for.

Consider this perspective: What are you telling them when you don’t provide feedback? When you don’t provide feedback, you communicate that you don’t think they can do better, that they can’t learn from their mistakes, that you don’t see them as capable of improvement. Is that how you want your employees, partners, friends to feel?

Feedback. Provide it.

 

Stay Positive & It’s Time Well Spent, It’s An Investment, It’s Worth It

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Does Word Of Mouth Come Natural?

Does Word Of Mouth Come Natural?

Garth Beyer

Word of mouth marketing

No. Never.

For some brands and businesses, word of mouth seems to come natural. I encourage you to think about it next time you hear someone talk bout a brand or business or when you yourself talk about one. (If needed, which I doubt it will be needed, ask why the person brought up the brand or business.)

Always (always!) the brand or business is talked about on purpose. They’ve made themselves remarkable enough to be talked about. They’ve done something different from their competitors so you can tell your friends about it. They’ve designed their site, their shipping method, their product or service in such a way that it’s easy to talk about on Twitter and share their reactions and reviews on Facebook or Amazon.

Word of mouth marketing may seem to simply come natural, that the brand or businesses never considered it to begin with. Some may have come by it accidentally, but as soon as they’ve noticed it, they’ve leveraged it. And why not? Word of mouth is the best marketing there is.

You are building your brand or business with it in mind, right?

 

Stay Positive & People Don’t Whisper To Each Other Anymore, They Shout

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Where The Real Analysis Needs To Take Place

Where The Real Analysis Needs To Take Place

Garth Beyer

All Signs Point To

After someone makes a transaction, makes their purchase, opens the book, follows through with your call to action, it’s all tweaking at that point for you.

If you see most people don’t read blog posts longer than 2,000 words, that’s easy to tweak. If few people opened up your press release, the title is easy to tweak. If no one is sharing your YouTube video, making the share button more visible is easy to tweak.

The place analysis is most important is in the conversations leading up to the transaction. How did they get to your blog in the first place? How is their email on your list to begin with? Why would people want to share the video anyway?

No transaction is as simple as “this for that” anymore. There are conversations going on before every transaction. Conversations customers have with themselves. Conversations they have with you. Conversations they have with their friends.

Maybe the focus needs to be less on tweaking and more on reaching the right people to begin with.

If you don’t analyze the conversations before a transaction, you’ll be at the mercy of always tweaking, always making adjustments.

 

Stay Positive & Hard To Move In The Right Direction When You’re Moving In All Directions

Photo credit to my awesome friend Krista Ledbetter

Let’s Cooperate

Garth Beyer

As in, fill in the mortar, wear the shoes issued to you, fit the status-quo, stick to the plan, follow the rules, do as everyone else does.

Traditionally, anything outside the aforementioned is considered not cooperating, which is a case of serious misinterpretation.

There are two correcting tributes about cooperation that must be noted.

The first is that cooperation is conversation. Cooperation is not an order of command, but a dialogue of two (or usually many more than two) people.

Second, cooperation is interaction. Interaction by definition results in a variety of influence and effects. A single demand of many is not interaction.

To cooperate is to dance, to play, to connect the loop of insight and feedback. Cooperation is vital in the workplace and even more vital in the home and the heart. Keep this in mind the next time someone tells you that you need to cooperate. You may need to remind them what cooperation really is.

 

Stay Positive & I Prefer Interactive Operation Over Cooperation

Garth E. Beyer

Visitors, Clicks, Subscriptions

Garth Beyer

Visitors, clicks, subscriptions, pinbacks, emails, tweets, retweets, follows, facebook impressions, favorites, stars, ratings, statistics, forwards, reblogs, and bookmarks are all great. All fantastic. All give the ego a boost, maybe your moral too.

But do they matter?

If you create out of the necessity for subscriptions, if you create solely because you have people reblogging your creations, if you create to see your stats rise, you’re working, not creating.

If you can take out all stats, trackers, measures, feedback, impressions, reach, views, and audience and still create – that’s what defines an artist. A creator for the sake of creation, a creator that will follow through no matter what, with no guarantee of it working, and no expectation of it meaning anything to anyone but you, the artist.

 

Stay Positive & Artistry Is Always A Lonesome Process At Its Core

Garth E. Beyer

If You’re Creating Something That Takes Time To Process

Garth Beyer

It might be worth considering to drop it.

It’s a given that we’re in a world of next day delivery, instantaneous email confirmation after you click “submit,” and immediate Tweet/email/txt/snapchat back. We’ve built our interactions (purchases, connections, and outreach) on the idea of instant feedback.

Overall, it’s a positive change. A constant stream of feedback allows the creative class to correct what doesn’t work before too many people notice, to be thoroughly bathed in motivation (thanks Zig) with positive reviews, and most importantly, the stream of feedback gets you in the habit of dancing with your fears (negative reviews). No more ups and downs. You’re either on or your off.

Processing time? It’s a dying strategy. It used to be the norm. It used to lead clients and consumers to anticipate the result. Beyond all else, it used to be something worth waiting for.

Processing was an art. It gave the creators time to interact with the buyer while they were fulfilling their orders. Thing is, now the connecting is the two pieces of bread sandwiching the purchase.

And boy do people love to have their sandwiches.

 

Stay Positive & Note, Consumers And Clients Never Get Full

Garth E. Beyer