If your goal is to get to the phase where you have 100 new followers a day or that moment when you finally go viral, you may be missing the point of why you do the work you’re doing.
The remarkable writer, lawyer or any artist for that matter doesn’t need 20k followers to make a living off their art. They don’t need an outbreak of followers to be successful. What they need is a tribe.
A tribe is a group of people like you. That’s why it’s great to make your “about me” page more of a “people like me…” page, as in, people like me are fearless or people like me live to debate or people like me just can’t help but write. It lets people who come across you know you’re just like them, that they have found the right tribe.
There is no specific cap on the number of tribe members you can have. There is, however, always a breaking point when you can’t turn the strangers that follow you into friends because you’ve exceeded your capacity of engagement.
Imagine you are getting 50 new strangers following you a day starting tomorrow. How will you make them feel part of your tribe?
Difficult, huh? And time consuming.
If the follower outbreak is what you’re going for, reflect on how much experience you’re giving up. By aiming for the mass, you miss making the smaller connections with people who really care about your work, and who you may even learn from.
And if you’re looking for monetary success, the number of followers you have rarely indicates how much you will make. If you were to divide your followers up by friends and strangers, it is the friends who you can rely on to download your ebook, to share your starter kit, to call on your for consultation services. These friends make up your tribe. Treat them well.
Building a tribe is a slow process, but far more rewarding than an outbreak of followers.
Stay Positive & They Are Only Strangers Until You Turn Them Into Friends
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