(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.
(2) “See how those we work with celebrate our success” linking to a video.
Another fork in the road:
(1) “Sign up for our newsletter here” linking to a subscription form.
(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.
The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.
What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.
The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.
It’s an easy answer, but to a question that is rarely tackled.
and this story isn’t only for painters. We’re all artists.
Being an artist is simple:
1. You have something that you use
2. You have something that you use it on
“But the painter’s basic challenge, the manipulation of colors and forms and metaphors on the flat plane with its almost inevitably rectangular shape, is no longer generally seen as art’s alpha and omega, as the primary place in the visual arts where meaning and mystery are believed to come together,” said Jed Perl, art critic for The New Republic
The square canvas has become the sign of an amateur. So has PowerPoint slide themes and fill-in-the-blank business plans and pre-written sales dialogues.
I’ve written almost exhaustively about the age of redesign that we are in. Artists of all kinds are experimenting not only with what they use, but what they use it on. I have noticed a fault, though. There’s a whitespace that needs to be filled.
3. Something new to say, express, or feel.
Michael Levenson, writer for The Atlantic said, “Brilliant new forms are good in themselves. But they’re even better when they inform new ethics, showing us how to acknowledge our contradictory modern selves and still marry for love (Woolf), or how to go on when you can’t go on (Beckett).”
Art isn’t for squares,
but it is for people who understand their “how” of making a difference.
Stay Positive & Find Your Whitespace And Fill It
Garth E. Beyer
Here are two articles that compliment one – another.
Plants are better than us. They grow taller, they accrue width, they are in the sunlight more than us, they stand stronger and admit it, when they lose a leaf or a branch they grow it back quicker too. Actually, I once wrote a haiku that went like this,
If A Tree Stays Standing in the Forest, And No One Is Around to Hear It
they sway in the wind
never break from much pressure
we must stand like trees
Trees or plants in general go after growth. They don’t wait for the sun to shine on them, or for it to rain, or for something to be thrown near it to feed off its nutrients. It goes after it!
The plant spawns its roots as far as it can to get as much carbon dioxide and nutrients as possible. It extends its leaves as far out as possible. It builds itself to acclimate, whether that means growing a thick strong stem that nothing can bring down or one that sways with the wind.
It’s in their genes, their programming, their ancestry – it’s what plants do. Us on the other hand, were given a tragic gift.
We can choose to live like a plant or not. And that choice makes all the difference.
So let me ask you, are you a Bonsai Tree or a General Sherman?
Stay Positive & Unlike Plants, You Have The Ability To Grow ANY Direction You Want
Before I even share the letter in which Howard Schultz has written to all of America, and before it is posted even more main stream this weekend, you need to understand the simplicity of judging a person like Howard. I have studied many of Starbucks marketing strategies as well as background info on the company and Howard. I have seen a few negative comments about Howard and I’d like to point out two simple details that will eleviate any negativie feelings.
First, Howard spoke at the Aspen Ideas Festival.
Taken from the Aspen Ideas Festival website, “For over 60 years, the Aspen Institute has been the nation’s premier gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and challenge our times. […] Imagine some of the most inspired and provocative thinkers, writers, artists, business people, teachers, and other leaders drawn from myriad fields and from across the country and around the world – all gathered in a single place, ready to teach, speak, lead, question and answer – all interacting with an audience of thoughtful people who have stepped back from their day-to-day routines to delve deeply into a world of ideas, thought and discussion. The week promises to be thought-provoking, meaningful and fun – true to Aspen tradition.”
Would a multimillionaire who is full of greed, who is evil or a terrible person attend this event, give a presentation and seek improvement in the world using this large of a platform? A platform that is centered on growth, on productivity and on trust.
The second minor detail which I hope no longer stays minor is the effort Howard has put towards employing Americans. Along with establishing the Create Jobs for USA organization, Howard has made America-focused choices such as creating a “new roasting plant in Augusta, Georgia that we could have located in Central America or Asia for 15% to 20% less, but we felt that creating 200 or so jobs domestically was more important.” [source]
Howard You Make A Difference
Before I share with you the letter Howard has written, it’s serendipitous that he has written this letter during a time period that I am doing an Unlocking Potential interview series with people who I know will make a different in their passion. It may also be coincidence that he shared the letter while I am in the final editing stage of my book Start Schooling Dreams (to be released at the beginning of August).
In Howard’s closing, he advocates for innovation and making a difference in the community to promote citizenship over partisanship. This is a major center of why I write. Everything I write is innovation, it’s to make a difference, it’s about unlocking potential in others, promoting people who care, really do care about learning, about coffee, about fashion about anything. These are the people who make the difference, these are the people who are like Howard Schultz, who are willing to stand up, speak out and try to create positive change, no matter how much resistance there is.
*More power to you Howard and even more power to those who have similar worldviews for change, whether it’s employment, civility, and politics or education, art and music.
Without further ado, you can read the full letter Howard Schultz has written to all of America below or click here to open it in a new window.
An Open Letter: How Can America Win This Election?
Friday, June 29, 2012
Posted by Howard S., Starbucks chairman, president and chief executive officer
On Independence Day, our country celebrates the promise of America.
It’s a day to remember that the principles that bind us together vastly outweigh what keeps us apart. The freedom to dream and the opportunity to create a better life – not just for ourselves, but for each other – has always defined our great nation.
I am a product of that American Dream. As a kid who grew up in public housing, went on to get an education at a state university and build a business, I am grateful for what this country has made possible for me. In turn, at Starbucks, we have always tried our best to honor our responsibility to the communities we serve.
And on this Fourth of July, our communities need all of us.
Across the country, millions of Americans are out of work. Many more are working tirelessly yet still unable to adequately care for their families. Our veterans are not being welcomed home with the level of support they deserve. Meanwhile, in our nation’s capital, our elected leaders are continuing to put ideology over real solutions. I love America, but we all know there is something wrong. The deficits this country must reconcile are much more than financial, and our inability to solve our own problems is sapping our national spirit. We are better than this. America’s history has showed that we have accomplished extraordinary things when we act collectively, with courage, creativity, and generosity of spirit—especially during trying times.
As we celebrate all that is great about our country, let’s come together and amplify our voices.
Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face. Let’s ask our business leaders to create more job opportunities for the American economy. And as citizens, let’s all get more involved. Please, don’t be a bystander. Understand that we have a shared responsibility in solving our nation’s problems. We can’t wait for Washington.
At Starbucks, we are trying to live up to our responsibility by increasing our local community service and helping to finance small-business job creation with Create Jobs for USA. Our company is far from perfect, and we know we can do more for America. But we need your help. We need your voice.
Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.
Together, we can set a new tone in America. We hope you agree that doing so is a powerful way to celebrate our nation’s birthday.
In 2012, America needs to win the election more than either party does. It is time now to join together as Americans. It is time, whatever our differences, for us to strive and succeed as one nation – indivisible.
