Paying Attention

Why They’re Not Paying Attention

Garth Beyer

If you’re working to make people love your product or service, you’re likely interrupting their daily lives.

Better, I think, to make something people love and can integrate into their life. The best thing to hear is “I’ve always wanted this, I didn’t think anyone made it.”

That’s not to say you have to make something new, start a new business or find a new client. Quite the opposite.

If there is force, pressure, and stress to get people to love your product, then you’re not listening to them, not targeting the people who care. It’s a marketing problem, not a people problem.

Despite the excessive use of social media, it’s still difficult to listen and understand the customers worldview. Easier to get on with the traditional marketing practice of talking about ourselves and our product and our business instead of focusing on what’s in it for them.

There’s often no way to label a particular marketing practice or tactic as traditional and un-traditional, it’s more so a mindset of the marketer, an attitude of someone who cares.

 

Stay Positive & Do Something Worth Paying Attention For

You’ll Make Very Little Impact

You’ll Make Very Little Impact

Garth Beyer

Doing Things Differently

There’s certainly a chance you’ll make a very large impact, but the chances are slim.

Slim indeed.

But this should be a motivator more than a turn off.

With nearly 100,000 public schools in America, as a teacher, you have an opportunity to do something different without negatively affecting the system of the other 99,999 schools.

With 500,000+ businesses starting up each year, you, as a now business owner, have an opportunity to do something different with your business without it negatively affecting the trend of others starting their businesses.

With 290,000+ books getting published each year, as a writer you have an opportunity to do something different without breaking down the publishing industry.

There are so many people doing what you are doing that you now have permission to do what you do in a drastically different way. And don’t forget, no one is paying much attention anyway.

I wrote you’re unlikely to make a huge impact, a real dent in the universe. It makes me wonder if knowing that, are you willing to give up your attempt? If you may only influence one other person through your trial of something new, something different, do you believe there’s no point in following through with it then?

Would you rather an aspiring teacher quit his pursuit and work at a gas station instead because he knows he may only impact one or two students in five years of teaching?

This is a call to experiment. And once you experiment, experiment more. Regardless of whether you’re making a large or small impact doing so.

If it’s any consolation, your chances of making a huge positive impact are far greater than making a huge negative one. It’s easier to redirect a current than it is to get others to stop all currents completely because of some pesky seaweed buildup.

 

Stay Positive & The Only Negative Impact You Can Make Is Not Making An Impact At All

Photo credit goes to one of these people

Good Out Of The Gate

Good Out Of The Gate

Garth Beyer

Good Out Of The Gate

Not many are.

Typically, the only person who expects you to be good out of the gate is you.

I might be wrong with that statement. Some may expect good out of the gate from you, but they’ll never check.

They won’t read your first book and if they open it, they won’t read all of it. They won’t follow your blog and check in every day for the first three months you blog daily. They won’t watch your YouTube bit detailing your new invention. 50 Instagram photos down the line, they’ll never scroll down to see what your first 5 were.

Don’t focus on being good out of the gate, focus on feeling good.

You’ve started something. You’ve finished and shipped something. You’ve practiced. You’re troll-free because no one is paying attention yet. Enjoy it. Relish it. Leverage the opportunity.

 

Stay Positive & No One Is Watching, Why Not Experiment?

Photo Credit

Is Their Attention Worth It?

Garth Beyer

Asking if your attention is worth it is just like asking what you want out of the relationship when you’re the one giving.

Better to ask if their attention is worth it. What are they truly paying when they watch you, buy your product, read your blog? Is it just time? Or are they paying with their child’s college savings? Or are they trading their long-held beliefs and world view for something different that you offer?

There’s a reason why they call it paying attention. Knowing exactly what your audience is giving to get what you offer puts you a step closer at understanding your audience and learning how to tweak the story you’re selling.

 

Stay Positive & Nothing Is Ever Free

Garth E. Beyer

The Difference Between Paying Attention

Garth Beyer
Quoted from: http://vi.sualize.us/oj/

There is one huge difference between a person who pays attention and one that does not.

  • The one who does not pay attention has the excuse that it’s there first time trying something new.
  • The one who does pay attention succeeds the first time trying something new and get’s labeled as a natural.

When it comes down to it, getting labeled as a natural is rather, unnatural. People fail to see that you worked hard to pay attention so that you could fulfill the task without having to be told how to do it correctly.

Successful people do not fail to pay attention.

Successful people do not give the excuse that it is their first time.

Successful people take every opportunity to watch and learn how to do something the right way before even getting their hands dirty.

Most importantly, successful people don’t give a damn that their hard work goes unnoticed.

Stay Positive and Emulate Yourself To Success

Garth E. Beyer