You only need one. Certainly have more, but you only need one to highlight otherwise it seems you’re in the business more to compete than to truly give to a specific market segment.
- environmentally friendly
- long-term care
- faster
- sincerest customer service
Call it a superpower, call it your brand image, call it your competitive advantage. Give it whatever name you want, but have it. Own it. Show it. Without a competitive advantage, what are you trying to accomplish? How will you stand out?
Stay Positive & The Market Favors The Special
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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