Der Rathskeller – Leave Your Cares Outside

Der Rathskeller

You see burrowed brows, yapping mouths and jolly faces on all in Der Rathskeller when you walk through the back-bent archway entrance. For years, Der Rathskeller has been home to students of intellect, chaps of discourse, and diverse drinkers of beer (as Der Rathskeller was the first union to serve beer at a public university).

Opened in 1928, Der Rathskeller established itself as a town hall center for the men at the University of Wisconsin-Madison. It wasn’t until 1937 that women could enter Der Rathskeller, but even then there were time restrictions for when women could be there. Continuously morphing since, Der Rathskeller accepts the ever changing culture of not only the Madison community, but all who come through and stop in for a brew or a Bavarian pretzel.

When you enter Der Rathskeller, often referred to simply as “the Rat,” you enter a different atmosphere, containing history of conversation, spilled beverages, and burnt out neurons from students studying and ruminating with one another.

To enter this atmosphere, there’s no door; there are only archways. It seems fair Der Rathskeller’s parameters comprise of archway after archway because you’re not merely entering a new room; you’re entering something larger and more important.

While the edges of each archway contain slim colorful designs, 50 shades of beige and a bit of blood-crusted red coat the rest of the Rat. The lighting of the red-shaded chandeliers makes the room and the artwork in it appear both friendly and private.

Artwork of simple, silly, yet careful design imprints the open wall spaces separating each archway. Each art piece represents a main extracurricular activity of students, such as government, journalism, music, drama, athletics and so on.

As diverse as the activities and art, so too are those who visit the Rat. The Rat has become a place for people dressed to the nines and others to the zeros. It is now a hub for the astute and the nonchalant. You can hear asinine conversation to the right of your table and sophisticated political discourse to the left. The Rat’s archways have extended their arms to people of all backgrounds, circumstances, and educations.

It’s not uncommon for the Rat to exceed its maximum seating capacity, which reads 525 on a sign above the condiments bar. You only need to visit on the weekend or during a night a live band takes the stage to see an infested, crowded Rat. With that many people, it’s surprising the Bavarian steins held behind a glass wall on the North side of the Rat don’t tip over from the constant stampede of people. However, some objects aren’t as fortunate.

In the Rat everything is old, cracked and weathered, especially the chairs if you find yourself fortunate enough to find one unoccupied in the evening. Despite their design containing angled legs – so to make it more difficult to tip over – you can see and feel the dents and scrapes of having been tipped over again and again. No design can save them from the wrath of the crowd that a live band attracts or of a heated conversation that exceeds boiling point.

Some conversations have apparently been so heated the steam from them melted the glue holding the tile to the ceiling. Chunks of tile are missing throughout the ceiling of the Rat, peculiarly above tables that only seat two.

The tables too, when you float your fingers across their surfaces, make you wonder of the wars they’ve survived, and the tattoos, the engravings they have and how they got them.

Could one have been so bored in the Rat to engrave only lines, not words into the table? What made those who carved warnings into the table do so? What knowledge is lost on the tables from those engraving over the scripture of another? There’s history on the tables, but there’s no way of absorbing it; you can only feel that it’s there.

While the writing on the tables may be indecipherable, the writing on the Rat’s entrance is clear to all who can read German (or who can read the English translation on a sign to the left of the entranceway). The text, written in an old German-Gothic style, reminds people they are entering a new world of jubilation. The writing above the archway entrance reads, “lassen Sie Ihre Sorgen außerhalb,” or, in English, “leave your cares outside.”

 

Stay Positive & If You’re Ever In Madison, Send Me An Email, We Can Meet At The Rat

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Your Success Story

Your Success Story

Storytelling Your Success Story

It doesn’t need to be how you starved for years before people bought some of your art.

It doesn’t need to be how you read thousands and thousands of books as a child before you realized you were a writer.

It doesn’t need to be who your family is connected to.

You know these stories because of their popularity. They were once rare, which made them famous stories at the time. Now a starving artist is expected, writers are expected to read a lot, and if you have a lot of money, people first wonder who you’re related to, not how you did it.

These don’t make for good stories anymore, so why try replicating them?

By all means, learn from the already-accomplished, have idols, imitate morning habits if you want to, but make your success story your own.

 

Stay Positive & Tell A Story No One Has Told Before

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Marketing!

Marketing!

Everything Is Marketing

I’m known as the marketer in my office. Most conversations I overhear I end up shouting “marketing” when I hear of something someone did on purpose, but my coworkers didn’t realize it.

During some cubical conversations, my coworkers will ask if something is marketing or not. I rarely look over from my standup desk to respond, I just shout “everything is marketing.”

It is.

Each interaction you have whether it’s with an ad, with a client or with your coworkers, you’re marketing.

It doesn’t matter if you’re thanking your boss for bringing donuts, on the phone providing customer service or out mowing your lawn. You’re marketing.

What you’re marketing is yourself and if people who see your marketing know you well enough, by extension you’re marketing your lifestyle, your job, your personality, your story, your brand.

Everything is marketing these days. It doesn’t matter if someone is watching or not.

Nor should it.

 

Stay Positive & It’s Bittersweet, But It Can Work To Your Advantage If You Want It To

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The Great Discourager

The Great Discourager

Better Than You

Here’s the sitch when it comes to going down the path of your passion: you’re not the only one, and nearly all the others down the same path are much, much better than you.

Want to be a beer writer? There are so many others better than you, more experienced. Steve Hindy, Maytag, Heather Vandenengel, Robin Shepard, this list could run a thousand.

Want to be a graphic designer for fortune 500 companies? The slots are already filled by someone bigger, taller, stronger, faster, and with a better stretched and exercised imagination than you.

Even something extremely specific, like a crêpe artist. There’s someone already more artistic with crepes who others will choose over you.

Unless.

Unless you tell a better story. Your story is the leverage you can have over someone more excelled than you. Your story is how you not only get a bite out of the stranger pool, but you turn the strangers into friends. Your story is your competitive advantage.

The decision you need to realize you’re making when you start following your heart and putting your passion to practice is that there will always be someone better than you, more skilled, more talented. You can’t let that be the great discourager.

The world can never have too many stories nor too many artists.

 

Stay Positive & Those Who You Feel Discouraged Be Can Be The Most Encouraging

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What Do You Want To Do?

Answer that question in as few words as possible.

Do you want to surprise people?

Coordinate a dinner?

Save trees?

People may resonate with your work, but they will resonate much more if they know what your goal is.

Not to mention, people generally want to help you accomplish it. All work is a teamwork sort of thing as long as the team knows your goal.

 

Stay Positive & Go Share Your Story

Horizontal Prioritization, A Better Method Of Prioritizing

Horizontal Prioritization, A Better Method Of Prioritizing

Design Matters

Perhaps you’ve heard of the six F’s (family, friends, finances, fitness, faith, and fun) or something similar. Every success mentor always suggests making these lists, and I agree, not just in life, but in business as well. They allow you to divvy up your focus on all the important matters. However, the way they are often presented is vertically.

Family first

Faith second

Finances third…

The problem with prioritizing your life this way is that it gives you an excuse to not tout as much effort in the bottom categories. By prioritizing vertically, you’re forcing yourself to weigh the importance of each group, when, in fact, the reason for writing the various groups (whether you go with the six F’s or some other type of categorization) is that they are all equally important.

Success and balance aren’t easy to achieve, but trying to achieve them using vertical lists and actually prioritizing one important theme or category over another is a sure indicator of always lacking sufficiency, efficiency, and quality in the bottom-most themes or categories.

Prioritize horizontally. Then feel free to list goals and tasks below those, vertically.

While finances and fun are both equally a necessity, how you go about achieving each is not.

Go ahead. Try it.

 

Stay Positive & Design Matters When It Comes To List-making

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