How A Successful Event Starts

Garth Beyer

Always with a special gift for those who show up first.

It only makes sense, right?

Reward those who are true members of your tribe. What comes along with that is you may find a few others who show up early because they see it as a chance to become a true tribe member.

However, there’s a more important reason you have special gifts for the first 10, 20, 30 people.

Have you realized or – I’m sure this is more likely – been guilty of waiting 30 minutes after the start time of an event to show up? Our reasoning is we don’t want it to feel awkward if we’re the only ones there or if no one else shows up for 30 minutes, especially if we don’t feel like true tribe members.

You have a successful event by awarding those who show up early with gifts because now everyone (the non-true tribe members) will know they don’t need to wait 30 minutes to show up; they know there will be at least 10, 20, 30 people who get there first for the prize.

 

Stay Positive & Don’t Hate The Players, Learn To Play The Game

What’s Scary About Attracting More Followers

What’s Scary About Attracting More Followers

Garth Beyer

Follow Me On Twitter

Think of two different ways you can end an email.

(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.

(2) “See how those we work with celebrate our success” linking to a video.

Another fork in the road:

(1) “Sign up for our newsletter here” linking to a subscription form.

(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.

The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.

What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.

The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.

It’s an easy answer, but to a question that is rarely tackled.

 

Stay Positive & Who Matters More?

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What’s On Your Calendar This Week?

What’s On Your Calendar This Week?

Garth Beyer

What's On Your Agenda

Are you meeting anyone new? Are you connecting with a mentor? Are you seeing old friends? Are you attending a MeetUp? Are you gathering with your tribe?

Can any week be considered “fulfilled” without being with people. Not just around people, but with people?

How about the most important tasks. Do you have those on your agenda?

What about time to relax, recoup, regenerate? Actual time resting, not playing Angry Birds, not sending emails, not surfing the web.

I’m not one who believes you can have balance each and every day of your life. I am one, however, who believes you can have balance each week. But only if you have it scheduled.

 

Stay Positive & What Do You Have Planned?

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Cut The Thread Or Make It Work

Cut The Thread Or Make It Work

Garth Beyer

Make It Work

There are those who need to be fired. Certainly those, be they individuals or groups, who you need to cut the thread to.

The majority of time, I would argue, you can gain much more from making it work.

What no one may have told you about “making it work” is you do not need to make it work in the way you had originally imagined it working.

Making it work, by definition, involves moving variables, involves changing expectations, dates, deadlines, numbers, email responses. It involves facing a new direction from where you stand when you decide to make it work rather than to cut the thread.

Often times “making it work” means turning the efforts into a one-man show.

Often times “making it work” means trying something different, something never done before.

Often times “making it work” means taking the risk you should have taken at the start.

 

Stay Positive & The Show Must Always Go On

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What It Means To Be An Artist

What It Means To Be An Artist

Garth Beyer

John Dewey

“The function of art has always been to break through the crust of conventionalized and routine consciousness… Artists have always been the real purveyors of news, for it is not the outward happening in itself which is new, but the kindling by it of emotion, perception, and appreciation.”

That’s John Dewey. Written 1927.

Can’t say it’s changed in the last 87 years. Can you?

 

Stay Positive & Make Sure You’re Making Art In Some Way Or Another

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Customer Service – Complete Mistreatment

Customer Service – Complete Mistreatment

Garth Beyer

Yelling

We’re all in the field of customer service.* Some live casual lives, only just touching customer service on the surface. Others actually have “customer service” in their job titles. As any person in the latter situation can attest (and if you use your imagination enough, anyone in the former situation can attest), sometimes we’re completely mistreated by the people who we are there to try to help.

It seems almost puzzling how someone could call wanting OUR help, but act so ignorant, so rude, so hateful; as if we’re not human.

As humans, it’s devishly difficult to be friendly and willing to help someone who is acting the complete opposite toward us.

Here’s what gets me through those frustrating, stressful, red-face-flushing times… I fire them.

They’re not who my product or service targets. They’re not who I want my team to have to endure. They’re the part of the 80 percent of work that only accounts for 20 percent of results. (Some people I would argue fall under the 90/10 group.)

As humans, it’s also natural to want to please everyone.

You can’t. So don’t.

 

Stay Positive & Release Your Stress

*Let me know if you want me to explain how.

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