Tribe

“I Think It Would Work”

Garth Beyer

Other variations you might here during a strategy planning meeting: “I like the idea.” “I’m convinced.” “You’ve got me hooked on the idea.”

While certainly positive and supportive statements, normally you’re not your target market.

It’s fantastic the idea appeals to you, but what about the tribe it’s truly meant to appeal to? If you don’t plan on investing in the product or service your marketing (if you’re not part of the tribe), then how you react to the marketing strategy doesn’t matter much.

Rather, when you use language like “I think that would really resonate with who we’re trying to target” or asking your colleagues if they feel Kasey (your target) would share a piece of content instead of asking if they (your colleagues) would share it, you begin to drive marketing that matters.

 

Stay Positive & Put Yourself In Their Shoes (Then You Can Use First-Person Pronouns)

Someone Is Always Watching

Garth Beyer

It’s likely not the first time you’ve heard the expression, “act like someone is watching… because someone always is” – or something of the sort.

I think it’s a damn good philosophy to follow even if it’s not necessarily true. There’s not a single person watching me write this right now, but I act as if there is.

I work as if a group of friends and influencers are behind me watching me, seeking inspiration, watching to learn how to do things the best way, not the short way.

Deep down, we all have a group of people who follow us around in our minds influencing what we do, so, in a sense, someone is always watching what you do, but who that someone is is of grand importance.

Is it all the critics who have said you’re not good enough? Is it the family member who said to settle instead of risk it for what you really wanted? Or is it the teacher who said you were going places? Or the parent who will support you no matter what you choose to do?

 

Stay Positive & You Choose Who Watches

All Good Marketing…

Garth Beyer

is consistent marketing.

Maintaining brand voice, which is hard, is only one piece of marketing. So is keeping up with customer service in terms of response rate.

When you demonstrate you know who your product is for by stating “people like us…,” you lock in consistency. But when you open the door to the masses, your marketing loses consistency and you customer service response rate tumbles and your brand voice is lost.

People respond to consistency. It’s how you build a tribe. It’s why they keep showing up.

 

Stay Positive & There’s No One Path To Remarkability, There’s Only Staying On A Path

Using Others’ Brain Space

Garth Beyer

One of the largest perks to being in a relationship is you can rely on the other to remember certain things and vice versa.

He knows directions to the obscure mexican restaurant on the other side of town. She needs to use her GPS.

She knows all the groceries to get. He needs a list.

The same shared mental space applies to your friends, your followers, your tribe. The more connections you make, the more you can rely on others to fill one of your knowledge gaps, the more you can rely on others to be the expert.

No need to learn how to buy a house, your real estate friend has all the information for you. No need to learn about the stars or space, your astronomer space-head follower has your back. No need to think of a clever email CTA, your tribe can tell you what they want.

The sad part is we often rely so heavily on using others’ brain space that we forget to be the expert for others, the brain they pick.

 

Stay Positive & Curiously Passionate

Starting With Shirts

Garth Beyer

A startup in town started by handing out shirts with their logo and website on them to people who have never used the startup’s service.

A summer camp in my hometown started as a summer camp and got t-shirts the second year of camp.

The difference is critical to recognize. The former sought advocates without converting strangers into customers – a sort of blind advocacy, if you will.

The latter promoted inclusivity by providing a way for camp attendees to label themselves as part of a tribe that has gone through the same experience together.

Let’s not confuse handing out t-shirts, online badges, and bracelets with building a tribe.

 

Stay Positive & Tribes Connect On Experiences, Are You Offering That?

Driven By A Core Tribe

Garth Beyer

All of your idols have a core tribe.

It’s easy to distance yourself from their popularity, their status, their celebrity because they have such a large following. Surely you can’t be like them because they already exist and surely you can’t take away from their tribe, so why try?

It’s an illusion.

The most popular marketers, branders, bloggers, speakers, artists have far less true fans than you realize. They have a core tribe, likely 20 percent of all the people you think are their tribe actually are and provide for 80 percent of their status, income, and drive.

Just because someone views a blog daily, doesn’t put them as part of a person’s core tribe. Most often the core tribe is a collective of friends. You have friends, right? Then it looks like you’ve already started down the path of becoming noticed, appreciated, and respected. You’ve began growing your core tribe.

It’s not as hard as it looks. All it really requires of you is to befriend people (to be nice more than interesting) and to show up every day (give something and embrace vulnerability daily).

 

Stay Positive & 1 Million Followers On Twitter Is The Wrong Goal

Unlocking Potential #16: Q&A With Chris Brogan

Garth Beyer

chrisbrogan-2014-Credit via Raul Colon

I have to admit, I squealed a bit when Chris’s assistant emailed me back stating Chris would be game for a Q&A as part of my Unlocking Potential series.

Chris is full of wisdom, insight, and complete passion when it comes to marketing and living life to the max. His way of working and writing has gotten me to expand my mindset to be a bit more okay with being a bit more weird.

As Chris would agree, weird is good.

Without further ado, please welcome, Chris.

Q: What’s your story in three sentences?

I started out by writing a blog that got more popular. I helped many businesses figure out how to be human at a distance. I continue to help people find ways to build their business by understanding where they belong and how they can better serve those people.

Q: Alright, that was rude of me. Use some more words to explain. How the heck did you build such a strong tribe?

I rarely need more words. The people who I’ve surrounded myself with are people who seek to be of service and who seek to connect others. Growing capabilities and connections. It’s an easy model.

Q: What have you come to find are the two or three most effective ways to get people to share a product, a story or a blog post with one another?

I find that people share what they feel resonates with them. Where most folks get it wrong is they seek numbers, not resonance. Why try to get “everyone” to see what you do? Share it with the folks who feel they belong in the circle with you. They are who want the information in the first place.

Q: What are three qualities you think every person aspiring to be a successful entrepreneur need to have? Why these three over all the other qualities?

I think entrepreneurs need to be service-minded, need to be brave, and need to be eager to share their resources at every turn where it makes sense. I think these three are great because they set up a simple framework for persistent growth of the self and of one’s networks.

Q: I asked John Saddington, who was my 11th Unlocking Potential interview, this same question. What is the biggest challenge you’re seeing today’s entrepreneurs facing?

I think most of the people calling themselves entrepreneurs are actually just people trying to make and sell things without the mindset of serving a particular group of people. They lead with the question “How can I make money” instead of “how can I help someone else succeed?”

Q: Would you tell about the most recent time you had faced a huge challenge yourself and how you did or didn’t overcome it?

I face challenges daily. I think the theme recently is, “Be willing to be even more humble and learn what you aren’t fully understanding.” That lesson keeps being introduced to my life, so I’ll keep learning.

Q: What are you afraid of? Really. Emotionally.

I’m afraid of sharks. I’m afraid of not being able to provide. I’m afraid that my ability to serve will somehow miss the people who most need what I can do to help.

Q: What are a few habits you’ve developed that were essential to your success?

I’m an expert communicator, so that serves me well. I’m very driven to produce. I’m very disciplined. Those really all help.

Q: What is something you haven’t shared with your tribe yet about yourself?

It’d be really hard to figure out what I haven’t shared. I’ll talk about anything. Poop. Sorrow. Depression. Whatever. I’m a fairly open book.

Q: Right now, in the present moment, what would you do or create if you had unlimited resources and time?

Another universe.

Q: Where can people find your remarkable work and what is the best way for someone to reach out to you?

I’m pretty easy going. chrisbrogan.com is a good enough place to start. Grab my newsletter and hit reply. I write back. 🙂

 

Stay Positive & Learn What You’re Not Fully Understanding